Effort Paradox

Despite its cost, effort can increase the value we place on outcomes and even be rewarding in itself.

#behavior

  1. Inzlicht M, Shenhav A, Olivola CY. The Effort Paradox: Effort Is Both Costly and Valued. Trends Cogn Sci. 2018 Apr;22(4):337-349. doi: 10.1016/j.tics.2018.01.007. Epub 2018 Feb 21. PMID: 29477776; PMCID: PMC6172040.
  2. Devine, S., & Otto, A. (2021). Making Progress on the Effort Paradox: Progress Information Moderates Cognitive Demand Avoidance. Proceedings of the Annual Meeting of the Cognitive Science Society, 43. Retrieved from https://escholarship.org/uc/item/58f4476f