Experience-Taking, Fiction-Lag
When you “lose yourself” inside the world of a fictional character while reading a story, you may actually end up changing your own behavior and thoughts to match that of the character, a new study suggests.
Related studies:
- Geoff F. Kaufman, Lisa K. Libby. Changing Beliefs and Behavior Through Experience-Taking.. Journal of Personality and Social Psychology, 2012; DOI: 10.1037/a0027525