Mere Exposure Effect

We like things more as they become more familiar to us. This effect is stronger for stimuli that the individual never consciously sees.

#emotion

  1. Sleeth-Keppler, D. (n.d.). Featured: Familiarity as an Obstacle: SBI. Retrieved July 14, 2020, from https://www.strategicbusinessinsights.com/about/featured/2011/2011-05-familiarityobstacle.shtml
  2. Zebrowitz, L. A., White, B., & Wieneke, K. (2008). Mere Exposure and Racial Prejudice: Exposure to Other-Race Faces Increases Liking for Strangers of that Race. Social Cognition, 26(3), 259-275. doi:10.1521/soco.2008.26.3.259
  3. Andy. (2016, March 05). The Mere Exposure Effect. Retrieved July 14, 2020, from https://socialpsychonline.com/2016/03/the-mere-exposure-effect/
  4. Hopper, E. (n.d.). What Is the Mere Exposure Effect in Psychology? Retrieved July 14, 2020, from https://www.thoughtco.com/mere-exposure-effect-4777824
  5. Bornstein, R. F., Kale, A. R., & Cornell, K. R. (1990). Boredom as a limiting condition on the mere exposure effect. Journal of Personality and Social Psychology, 58(5), 791–800. https://doi.org/10.1037/0022-3514.58.5.791
  6. Andy. (2016, March 05). The Mere Exposure Effect. Retrieved July 14, 2020, from https://socialpsychonline.com/2016/03/the-mere-exposure-effect/
  7. Huberman, G. (2015). Familiarity Breeds Investment. The Review of Financial Studies. doi:10.1093/rfs/14.3.659
  8. Serenko, A., & Bontis, N. (2011). What's familiar is excellent: The impact of exposure effect on perceived journal quality. J. Informetrics, 5, 219-223.
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