Our tendency to equally divide our resources among the options available to us, regardless of whether the options themselves can be considered equal.
#behavior
- Bloch, B.J. (2019). Naive Diversification vs. Optimization. Investopedia. https://www.investopedia.com/articles/stocks/11/naive-diversification-vs-optimization.asp#citation-9
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- Benartzi, S. and Thaler, R. H. (2001). Naive Diversification Strategies in Defined Contribution Savings Plans. American Economic Review. 91(1), 79-98. DOI: 10.1257/aer.91.1.79