Noble Edge Effect

When companies demonstrate social responsibility that is perceived as genuine by consumers, they are rewarded with increased respect, which in turn leads to greater profits.

#judgment

  1. Chernev, A., & Blair, S. (2015). Doing well by doing good: the benevolent halo of corporate social responsibility. Journal of Consumer Research41(6), 1412–1425. **https://doi.org/10.1086/680089
  2. Montgomery, M. (2015). What Entrepreneurs Can Learn From the Philanthropic Struggles of TOMS Shoes. Forbeshttps://www.forbes.com/sites/mikemontgomery/2015/04/28/how-entrepreneurs-can-avoid-the-philanthropy-pitfalls/#246802d51c38