Norm Theory

Events appear more normal that they would otherwise, not because of advance expectations, but because they recruit the original episode from memory and are interpreted in conjunction with it. "We have norms for a vast number of categories, and these norms provide the background for the immediate detection of anomalies such as pregnant men and tattooed aristocrats"

#behavior

Referenced in:

• Thinking, Fast and Slow by Kahneman

Related to:

• Mere Exposure Effect
• Social Norms
• Dynamic Norms