Refund Effect

Because it’s already earmarked for spending and free from obligation, money refunded from a purchase is more likely to be spent over other income we receive.

#behavior

Related studies:

1. Yu, T., Cryder, C., & LeBoeuf, R. A. (2024). Refund psychology. Journal of Consumer Research, 51(2), 238-255.

Related to:

• Zeigarnik Effect
• Framing
• Loss Aversion
• Disposition Effect
• Mental Accounting