Salience Bias

Our tendency to focus on items or information that are more noteworthy while ignoring those that do not grab our attention.

#perception

  1. Armenia, G. (2013). Lazy Thinking: How Cognitive Easing Affects the Decision Making Process of Business Professionals. Honors College Theses. 126. https://digitalcommons.pace.edu/honorscollege_theses/126.
  2. Verena et al. (2018). Overcoming Salience Bias: How Real-Time Feedback Fosters Resource Conservation. Management Science, 64(3), 1458-1476.
  3. Ibid.
  4. Bollinger et al. (2010). Calorie posting in chain restaurants. National Bureau of Economic Research.
  5. Milkman, K. L., Rogers, T., & Bazerman, M. H. (2008). Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making. Perspectives on Psychological Science, 3(4), 324–338. https://doi.org/[10.1111/j.1745-6924.2008.00083.x](https://doi-org.proxy3.library.mcgill.ca/10.1111/j.1745-6924.2008.00083.x)
  6. Taylor, S. E., & Fiske, S. T. (1975). Point of view and perceptions of causality. Journal of Personality and Social Psychology, 32(3), 439–445. https://doi.org/10.1037/h0077095
  7. Schenk, D. H. (2011). Exploiting the Salience Bias in Designing Taxes, 28 Yale J. https://digitalcommons.law.yale.edu/yjreg/vol28/iss2/2.
  8. Kehr, F. (2016). Feeling and thinking: On the role of intuitive processes in shaping decisions about privacy (Doctoral dissertation, Universität St. Gallen).
  9. Allcott, H. and Wozny, N. (2014). Gasoline Prices, Fuel Economy, and the Energy Paradox, The Review of Economics and Statistics, 96, issue 5, 779-795. https://EconPapers.repec.org/RePEc:tpr:restat:v:96:y:2014:i:5:p:779-795.
Examples: